Tea always stayed with us as part of family traditional from Kashmir. Kashmir resembles Switzerland as one of the coldest region in India and has rich Tea culture since ages. Life in the region starts with a Cup of Kashmiri Kahwa early morning and continues with consumption of Pink Tea, also referred to as Sheer Chai or Nun Chai where sugar is replaced by salt as a healthy practice. Our family carried forward the tradition even after we became immigrants/refugees in their own country and moved cities due to terrorism in the valley. This tradition always kept the spark for Tea alive and we carried a part of Kashmir with us wherever we travelled.
We were never happy with the roadside Tea served on streets because of the hygiene regions. This led to the foundation of Time to Tea in 2014 with the vision to make Tea a preferred global beverage as an healthier alternative to Coffee and offer Tea to our consumers in much healthier way. While others Tea players and brands in India stay focussed on Chai, the products like White Tea and other healthier forms are rarely found in the list. We stood focussed on our goal to promote health through our products. Time to Tea has spread its wings through several company-owned stores across globe including a Speciality Tea Room in Basel, Switzerland from where we offer a range of Ayurveda Teas and other healthier plant based products from India.
We are now working on expansion across the globe and teams in India remain focussed on improvement of services, consistent expansion through company-owned stores & franchise expansions across India.
We believe in the healing power of nature and we exist to bring it to the world in its purest, whole and most honest form, through our high quality full leaf teas. We strive to offer the best for our consumers, not only through our products but also through education and through a sustainable business model, to help them make better choices for themselves and for the world. For us Tea is the world and we work hard to make Tea an irreplaceable beverage of the world.